Weekly Assignments

Design, Create, Imagine

Provided Design Resources

  1. The Vignelli Canon
  2. A Kid’s Guide to Graphic Design by Iconic Designer Chip Kidd
  3. Movie Poster Expert Explains Color Schemes
  4. How Stranger Things got its retro title sequence
  5. The Art of Movie Posters: View Online 40,000+ Movie Posters and Learn How They’re Made

My Thoughts/Reflection

Out of all the provides design resources, the one that struck me the most was Movie Poster Expert Explains Color Schemes. I’ve noticed themes in movie genre posters, but never put it together that genres as a whole choose to portray their movies in a specific way. Complete hindsight bias, but I did notice the same components of movies such as comedies having a red font like Cheaper by the Dozen or action movies having a black & white poster with pops of color like The Fast and the Furious.

Side note: The Fast & Furious has been and always will be my favorite movie franchise. I grew up watching these movies; one of my first crushes was Vin Diesel lol. Of course you can’t forget about the amazing soundtracks and vibrant graphics.

Okay, back to the design analysis. Chip Kidd says in A Kid’s Guide to Graphic Design that graphic design is “purposeful planning that uses any combination of forms, pictures, words, and meanings to achieve one’s goal.” This explains the art of which movie poster designers create their posters; it also explains that they have an intended audience in mind. In order to promote a design for a created goal, it’s smart to research the audience one has in mind to best design with purposeful planning.

This idea of graphic design is illustrated in How Stranger Things got its retro title sequence. The creative director at Imaginary Forces was tasked with creating a title sequence similar to the sequences R/Greenberg Associates, now R/GA, made for the 70’s-80’s movies: Alien, The Dead Zone and Altered States, as well as book covers from the 80’s. This is a key example of Kidd’s definition of graphic design. Imaginary Forces used a combination of examples to research, they then designed several title sequences that were inspired by their studied examples, and finally they used a multitude of forms, images, and fonts to achieve their imagined goal.

Graphic design and design as a whole are very well thought our arts. When designing it is important to keep in mind what Kidd says about the definition of graphic design:

The far more interesting answer is that graphic design is problem-solving (and sometimes making something really cool in the process). There are all kinds of problems to solve: good, bad, complicated, easy, annoying, fascinating, dull, life-threatening, mundane. There are problems that matter only to you and no one else, and problems that determine the fate of mankind. And some of them are truly unsolvable — but of course that doesn’t stop people from trying, and it shouldn’t. But the main thing to learn about graphic design problem-solving is that the best solution can usually be found in the best definition of the problem itself.

Chip Kidd

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